It’s been a year since the pandemic began. How have your networking relationships evolved? Is it time to rethink how you approach networking? Our guest is J. Kelly Hoey, the author of Build Your Dream Network, and she encourages people to think of networking differently. It’s not about networking events, it’s about cultivating the right relationships. If you’re looking to build a second career, Kelly Hoey’s networking tips will change your mindset and your approach to networking.
- Her journey from a legal career in Toronto and New York to what she’s doing today
- How economic downturns created opportunities
- How we should think differently about networking – beyond networking events
- The most important word to remember about networking
- Where specificity can give you an edge
- The Do’s & Don’ts of networking approaches – from the receiver’s point of view
- The advantages introverts bring to networking that they may not realize
- How she thinks of the social media platforms she uses
- What can be learned from networking in the pandemic
- How to leverage your network in creating a second career
Kelly Hoey is obsessed with changing the way we understand and approach networking. She’s the author of Build Your Dream Network: Forging Powerful Connections In A Hyper-Connected World (Tarcher Perigee/Penguin Random House), a modern, practical guide to the necessary (and frequently dreaded) task of networking.
Kelly has worked with top companies, brands and conferences. She’s appeared on CNBC’s Power Pitch, co-created and moderated the “Meet The Innovators” speaker series at Apple, and contributed to publications such as The New York Times, Forbes.com, Fast Company, and Inc. Kelly’s insights have been featured in Real Simple, Working Mother, Good Morning America, AARP, Vogue.com, Brit & Co, The Muse, Wall Street Journal, Financial Times, CBC Radio, Monster.com, AARP, The Ladders, Parade, Business Insider and many more, as an authority on networking.
A former attorney and active participant in New York’s startup community, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (“1 of the 10 Most Well-Connected People in New York City’s Startup Scene”). EBW 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”.
On Why It’s Not About Networking Events
“I think what people need to think about networking is you need to ditch the schmooze. You need to ditch the notion. When you need something like a job lead or a career lead, you need to think about it more in the sense of How do I interact with people every day? And well before the events of 2020, things we were doing every day – we’re texting and tweeting and maybe posting on Facebook, maybe we’re sending a birthday note or an anniversary wish. All that is part of your networking arsenal if you’re someone who has been or had been in the workforce a long time. When I think about your networking, how have you shown up every day for your colleagues and co-workers? Were you a good mentor? Were you someone who was a good project manager? All of those activities to me are part of our networking reputation – and network building – that we have done throughout our lives. So for the listeners who may be thinking about a change or some evolution in their career, this is where I’d say sit back and think about how you’ve been showing up for your network every single day.”
“Well, I think there’s this underlying notion with networking: Give before you get. And I think there is this notion that people hold on with sort of an outdated version of networking reciprocity you feel as transactional in the sense of, Oh, Joe has made an introduction for me. I must make an introduction for him. And that’s sort of a very linear way of thinking – rather than thinking about networking in a much more kind of bigger picture than a one-off situation. And so generosity for me is how we respect people. It is how we show other people we are grateful for what they’ve done for us. It is how we can extend our thanks. It’s how we can create a stronger relationship.”
On Wide or Deep Networks
“Women’s networks have been more narrow and deep in the sense of it might not be as big, but there’s a greater depth in terms of the investment of time that women have spent getting to know people. And what you’ve seen over the course of the pandemic is that the women’s networks, the narrow deep ones, have been what we’ve really needed in terms of people to turn to, to help us with the stress and the strain and shoulder the worries. And where we’ve actually seen decreases in networks has been in those sort of shallower [ones], the relationships with less depth.
And so a lot of men have experienced network shrinkage because of those more casual relationships. We haven’t had the environment to reinforce those. So it kind of behooves all of us going forward to really think about that dynamic – and how and where you’re finding ways to nurture and grow both of those types of networks. Because you need both of those to have a strong network. You need both of those types of dynamics to have the right sort of composition of people around your career, your ambitions, your career transitions and your dreams.”
For More on Kelly Hoey
Kelly can be found (frequently) online:
- Website: https://jkellyhoey.co/
- BYDN Podcast: https://apple.co/2klTSGM
- BYDN Course + Community: https://www.buildyourdreamnetwork.com
- Twitter: https://twitter.com/jkhoey
- Clubhouse: @jkhoey
- LinkedIn: https://www.linkedin.com/in/kellyhoey/
- Instagram: https://www.instagram.com/jkellyhoey/
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